Articles

DANGER AHEAD: Allowing Need to Drive Your Fundraising Goals

DANGER AHEAD: Allowing Need to Drive Your Fundraising Goals By Jennifer Richard, Vice Presidentfor Client Partnerships, Winkler Group   Reprinted from: The Savvy Trustee ,February 2012, a publication of the National Association of Independent Schools Ensuringthat adequate resources exist to carry out the school’s mission is one of thecore responsibilities of a trustee.  Itis tempting for trustees to dream about what a school could accomplish with anew... Read More
Posted by jbrowning@winklergroup.com at 5:07 PM | 0 comments

Garth Brooks’ $1 Million Victory against Hospital Serves as a Reminder of Our Ethical Obligations to Donors

On January 24, a jury awarded country singer Garth Brooks $1 million inhis lawsuit against a hospital in Oklahoma for failure to name a building forBrooks’ mother after he made a $500,000 donation.  The jury found that the hospital not only hadto return the donation, but also awarded $500,000 in punitive damages.   Jennifer Richard, Winkler Group Vice President and graduate of HarvardLaw School, says “this high profile case should serve as a reminder of theimportance of maintaining the... Read More
Posted by jbrowning@winklergroup.com at 11:47 AM | 0 comments

Donor Retention: The Key to Long-Term Sustainability

Jennifer D. Richard, Esq., Vice President of Client Partnerships for the Winkler Group and Vice President for Professional Development of the AFP Lowcountry Chapter Board shares her expertise on donor retention: A recent study by AFP found that for every 5.4 new donors recruited to an organization, slightly more than 6 donors were lost through attrition. 2010 Fundraising Effectiveness Project Survey Report. While we constantly need to be looking at ways to expand our donor base, the study... Read More
Posted by admin@winklergroup.com at 3:06 PM

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